New Market Research Report: Drinking Milk Products in Bulgaria
The penetration of drinking milk products is not yet as high as other traditional products, such as yoghurt and cheese, and the market has room for expansion. The per capita consumption of milk - the most common type of drinking milk product in Bulgaria in 2013 is 6-litres per capita, which is quite low. The reason for the good performance of drinking milk products was the attraction of new consumers through novel formats and new product development, which convinced existing...
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