New Market Research Report: Store Cards in Chile
In 2012-2013, only Empresas Hites, through its Hites brand, offered store cards (called Tarjeta Hites) to customers. The card combines the functionality of an entry card and payment card with revolving credit. The company operates the card, which is not linked to any other operators in the market. Additionally, Hites is a mixed retailer that targets middle- and lower-middle-income consumers; its core business includes consumer electronics and appliances, home improvement products and apparel.
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