New Market Research Report: Soup in Kazakhstan
Soup remains an undeveloped category in Kazakhstan, one that is only represented by dehydrated and instant soup products and is primarily associated with convenience. This is mainly due to the strong preference for traditional homemade soup in Kazakh households, particularly rural households. Nonetheless, growth in retail volume sales of packaged soup products in 2013 was up on 2012, and represented a significant improvement on the volume decline recorded by the category over the review period...
View full press release