Recent Study: Pre-Paid Cards in Canada
Increased fiscal restraint was evident in the Canadian consumer in 2013, and prepaid cards fit the trend towards more responsible spending and debt management. Open loop prepaid cards were more likely to be purchased for self-use rather than as a gift, according to a survey by InComm (Source: Gift Card Usage and Attitude Survey, 2012). Consumers cited ease of use and convenience as the top considerations for purchasing open loop cards. Offering benefits such as wide merchant acceptance, use at...
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