Market Report, "Snack Bars in Croatia", Published
Snack bars still struggle to attract the attention of Croatian consumers; with sales of only 60g per capita in 2013, it is the second smallest packaged food category, bigger only than noodles. Snack bars are generally perceived as offering good value for money, and their affordable unit price remains a generator of sales in the category. Major players tried to attract consumers by launching new products, which was a partial success.
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