Now Available: Biscuits in Ireland
Biscuits is set to experience growth of 5% in value terms in 2013. All types of biscuits within the category gained in size on the previous year. Irish consumers have a sweet tooth and like to indulge in a treat from time to time, particularly as they can only afford less extravagant luxuries. Product variations and indulgent brands are assisting in driving growth as these products have higher unit prices and are less likely to be imitated by private label....
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