Report Published: "Drinking Milk Products in Lithuania"
The practice by companies of accentuating low prices as the dominant strategy backfired in 2013, as drinking milk products was impacted by consumer indifference. While demand was stable in volume terms and consumption habits did not change in any major way, the bargain-hunting mentality dominated drinking milk products. Contrary to other packaged food industries, this way of shopping was not exclusively limited to low-income consumers, as wealthy individuals succumbed to such habits as well.
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