Market Report, "Gum in Venezuela", Published
During 2013, it is not expected that gum will begin to reverse the negative trend in consumption that started in 2009 as the result of the economic downturn. Amongst the factors that adversely influence the performance of gum highlight the uncertainty in the acquisition of foreign exchange for both importers and local players, the poor recovery of population purchasing power which strongly hits non-priority product categories, the absence of new products, the decline in advertising activities...
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