Market Report, "Store Cards in Germany", Published
Store cards play only a minor role in financial cards in Germany. Only one in six or seven adult Germans carried a store card in their wallet in 2013. The number of store cards in circulation increased by only 2% from 2012. Only three large chains issue store cards in Germany. These are Breuninger, a domestic apparel specialist retailer, the beauty specialist retailer Douglas and Swedish furniture and furnishings retailer Ikea, the latter two being leaders in their industries in...
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