New Market Report: Packaged Food in Pakistan
In 2013, the economy in Pakistan was affected by high inflation. A weak currency, increasing cost of fuel, energy crisis and increasing cost of agriculture further fed into a weak currency. In 2013, most of packaged good categories were predicted to record moderate growth in volume terms. Additionally, many lower-income consumers turned to unpackaged food and economy brands. As lower-income consumers could afford the same brands they switched to unpackaged food to fulfil their needs.
View full press release