New Market Research Report: Breakfast Cereals in Argentina
Despite the fact that Argentina is an important producer and exporter of red flint corn and wheat and that Breakfast cereals are regarded as healthy and nutritious products, the per capita consumption of 0.5 kg per year is among the lowest in the world. This is why the leading companies focus their promotional efforts on the growth of children's breakfast cereals, with the aim of changing consumers' breakfast habits.
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