Packaged Food in Bulgaria - New Market Study Published
In 2013, packaged food's retail value is set to increase by a healthy rate after some marginal growth seen over the beginning of the review period. The economic crisis reflected on the purchasing parity of Bulgarian consumers, which affected their spending patterns. Between 2009 and 2010, consumers favoured price promotions and reverted to buying economy brands but in 2011, 2012 and continuing in 2013, packaged food is set to display signs of recovery.
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