Market Report, "Gum in Pakistan", Published
Gum continues to be popular amongst consumers, as it offers a sweet taste with many flavours, and can also be chewed for a long time. It is perceived as a relaxing pastime, and in 2013 consumers also adopted it for the fresh breath benefits it offers, and because chewing is also considered good exercise for facial muscles and the jaw. Gum has a low, affordable price, which also makes it an attractive type of confectionery.
View full press release