New Report Available: Soup in Sweden
Soup saw current retail value sales grow almost 3% in 2013. Growing value sales were a result of new launches and a healthy demand for products with a convenience factor, particularly in more dynamic areas, such as chilled soup. Felix, for example, launched Felix Mustig Soppa in chilled soup in early 2013. The new Felix product was supported by massive advertising campaigns on national television and printed media as well as in-store promotions, which helped drive sales during 2013. However,...
View full press release