New Market Report: Soup in Bulgaria
Dehydrated soup remained the most popular type, although it has struggled, along with other soups. This type of soup allows for more frequent consumption by busy people, as well as away-from-home consumption; for example, in the office, which is not possible with "ordinary" types of soup, unless visiting a restaurant. However, with the global and EU financial crises, many consumers lost their jobs or saw their incomes decrease. This encouraged them to cook soup at home, instead of looking for...
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