New Report Available: Ready Meals in Costa Rica
Ready meals offer a considerable opportunity for manufacturers, due to the convenience of the product. However, the proliferation of fast food franchises operating in Costa Rica in 2013 has stymied growth. The unit price of ready meals, especially if healthy, tends to be higher than a complete meal in most fast food outlets. Consumers therefore often prefer to visit these restaurants for lunch or dinner, instead of buying a ready meal alternative, which requires preparation.
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