Breakfast Cereals in the US: New Research Report Available at Fast Market Research
Breakfast alternatives continued to be troublesome for the growth of breakfast cereals in 2013. Snack bars continued to see immense growth due to the convenience and high nutritional content of such products. In addition, many Americans opted for previously unconventional foods for breakfast, such as Greek yoghurt and liquid meal products such as Carnation instant breakfast. The growth of these products, as well as the increased use of foodservice outlets for breakfast, has become a major...
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