Traditional Toys and Games in Thailand - New Market Study Published
Mid range to premium products including licensed character toys gained positive momentum from the rapid economic recovery, with the parade of heroes movies such as Transformers, The Avengers, The Amazing Spider-Man and The Dark Knight Rises. Toys designed for learning and development process were the focus of brands, given Thai parents' tendency to associate the purchase of traditional toys and games with childhood development and intelligence quotient of their children.
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