New Market Research Report: Soup in Belarus
Economical consumption is the key market trend in both 2012 and 2013, with increasing share of lower priced brands and products. In the current economic conditions the purchasing power of the majority of consumers in Belarus decreased, while unit prices increased due to the weakness of the national currency. As a result, consumers had less disposable income to spend. For the majority of Belarusian consumers, soup is not essential. For this reason, part of the consumers cut their spending on...
View full press release