"Ice Cream in Belarus" Published
Ice cream sales are very seasonal in Belarus, with consumption increasing during the hot summer season. Take-home ice cream and impulse ice cream are subject to different types of seasonality. Traditionally, the value share of take-home ice cream increases in winter and the share of impulse ice cream increases in warmer seasons. Ice cream is the product which benefits the most from high temperatures in summer alongside bottled water, carbonates and beer. For this reason, promotion of ice cream...
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