New Market Study, "Drinking Milk Products in Nigeria", Has Been Published
Milk consumption in Nigeria still remains low in per capita terms, so the market continues to show strong growth in volume and value sales. Advertising, discounting and promotional sales and corporate social responsibility campaigns such as Peak Milk's "drink milk everyday" campaign, are helping to spur growth. The variety of goods in drinking milk products is also increasing. Producers are introducing new flavours to cater for consumer demand for products that combine nutrition with newer...
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