Market Report, "Breakfast Cereals in Spain", Published
In 2013, the continuation of the economic recession continued to shape the habits of Spaniards. The trend towards cocooning continued, as consumers cut back on out-of-home spending, and replaced some habits which were strongly rooted prior to the recession - such as having breakfast at a bar or cafe - with at-home consumption. The transfer of consumption to the home continued to benefit breakfast cereals. The fact that cereals are a cheap and nutritious product puts them in the category...
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