New Market Report: Breakfast Cereals in Latvia
Breakfast cereals, especially hot cereals, are a popular breakfast meal in Latvia, so the category showed a healthy performance following the economic crisis, and is expected to grow by 2% in retail volume terms and by 4% in current value terms in 2013. Different product categories within breakfast cereals are targetedat different consumer groups, for example, children are fond of flakes as these are quick and sweet while women will often choose muesli, especially if the product has no added...
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