Recent Study: Noodles in Sweden
Noodles retail value sales increased marginally in 2013, up by less than 1% in volume terms and just below 3% in current value compared to the previous year. Noodles and in particular instant noodles, constitutes a mature category. Add to this a climate with rather limited product innovation and it is easy to see why sales are hindered from growing more strongly. Another negative aspect is the LCHF diet trend which held sales back slightly in 2013, although the effects...
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