New Market Report: Breakfast Cereals in Nigeria
Over 2013, breakfast cereals saw quite rapid growth of 14% in value terms as the category expanded due to better incomes and higher demand from working professionals in particular, who are choosing breakfast cereals over the more time-intensive traditional breakfast meals, such as "pap" (a hot corn meal). The 2013 growth will therefore be better than the review period CAGR of 13%.
View full press release