New Market Study Published: Drinking Milk Products in Peru
Small and recently introduced categories are expected to be the most dynamic in 2013, showing important growth. Flavoured milk drinks and soy milk are still small categories with important growth potential, which is allowing them a very dynamic growth in a category that is growing very moderately overall. Flavoured milk drinks are mainly directed to children, and promoted for school snacks consumption. The expansion of the economy is boosting the growth of this category because consumers with...
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