New Market Study Published: Baked Goods in the US
Despite being marketed to wildly different consumers, health-oriented as well as indulgent products were key areas for stimulating growth in 2013. On the health-oriented side of baked goods, breads that feature whole grains, high fibre or other health-minded qualities continued to resonate with consumers who wished to lose weight or maintain a wholesome diet. In cakes and pastries, however, companies introduced more indulgent varieties to appeal to the tastes of younger consumers, who tend to...
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