New Market Study Published: Sugar Confectionery in India
Sugar confectionery, especially in urban areas, started to face competition from other indulgent products, including chocolate confectionery priced at Rs5 or Rs10. To sustain competition and maintain consumers' interest, manufacturers such as Perfetti Van Melle India and ITC Ltd, introduced new flavours and formats to offer choice to consumers. For instance, Wrigley India introduced Boomer jellies in mango flavour in 2013, following the launch of Juzt Jelly by Perfetti Van Melle in late-2012.
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