New Market Report: Packaged Food in Japan
Packaged food registered little change in value sales in 2013. Performance across various categories is mixed. Consumers continued to cut back on non-essentials, such as confectionery and sweet and savoury snacks, as consumer confidence remained low for most of 2013 and a mood of austerity prevailed. Demographic factors and lifestyle changes played important roles affecting packaged food demand. Baby food continued to be one of the worst performing categories due to a declining birth rate. On...
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