Market Report, "Oils and Fats in Japan", Published
Growing awareness of health and wellness among consumers in general impacted oils and fats in 2013. This trend was most evident in vegetable and seed oil, where products increasingly stress their cholesterol-free features. Moreover, the growing health awareness drove the growth of olive oil, the health benefits of which are increasingly appreciated by consumers. Although the declining population and rising consumer trend to cook less at home due to busy lifestyles were negative factors for...
View full press release