Cafes/Bars in France - New Market Research Report
The enforcement of new fiscal measures in early 2012 (new tax on soda, higher tax on strong alcoholic drinks and the increase of the foodservice intermediate tax to 7%) negatively impacted cafes/bars. In response to galloping prices, French consumers reduced their spending at cafes/bars and/or simply switched to cocooning and nomadic patterns. As a general comparison, a typical drink at a cafe/bar was priced three times higher than the same product from a retailing channel. In the midst of a...
View full press release