New Market Study, "Fast Food in Vietnam", Has Been Published
Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially chained international players, to stimulate demand. In 2012, many expanded their outlet networks in Vietnam. For example, in 2011, Subway from PepsiCo Vietnam (PIVN) had only one outlet, while towards the end of 2012, it had three, all...
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