New Market Research Report: Snack Bars in Japan
Snack bars grew only fractionally in current value terms in 2012 and 2013. One of the reasons for the stagnation is the declining working population, which is the primary target group for snack bars. As a result, Otsuka Pharmaceutical Co Ltd, which is the leading player in snack bars, performed badly and negatively affected the entire category. The performances of the various subcategories showed sharp contrasts - while energy/nutrition bars showed 1% decline in both 2012 and 2013, breakfast...
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