New Market Research Report: Baked Goods in Japan
2013 was a difficult year for the baked goods industry. Facing a large increase in the commodity price of wheat as well as price increases of oils impacted by the weak yen, manufacturers decided to raise the retail price of baked goods, mainly bread, in 2013. Although baked goods manufacturers, having been swayed by the movement of commodity prices and raised retail prices three times before - in December 2007, May 2008 and July 2011 - and lowered them in...
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