New Market Research Report: Chocolate Confectionery in Japan
Japan is facing an ageing population, combined with a declining birth rate. Over the review period, the number of Japanese people aged 65 and over increased by a CAGR of 2%. At the same time, the birth rate declined from 8.5 per 1,000 population in 2007 to 8.0 in 2012. This demographic shift indicates the decline of the consumer group of chocolate confectionery, which continued to contract gradually over the review period. Furthermore, summers are becoming longer in Japan. Summer...
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