New Market Research Report: Pasta in Colombia
Colombia has one of the lowest per capita consumption rates in Latin America of 3kg per year, and companies have been developing new products and enticing more frequent consumption. Although the low consumption makes it an interesting category with plenty of room for expansion, there are still strong cultural factors that constrain further growth of pasta, because it competes with other carbohydrates like rice, potatoes and yucca, which are very important in Colombian's daily diets.
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