Market Report, "Cat Food in New Zealand", Published
During 2012, the key trend in cat food in New Zealand was indulgence, with pet owners happy to purchase cat treats, to pamper their animals. Furthermore, the humanisation trend also remained important in the cat food category during 2012. Cat owners increasingly demanded value-added products, with a focus on health and wellness and all-natural products. Product development within cat food reflected packaged food trends, with manufacturers replicating functional health benefits, such as omega 3...
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