Recently Released Market Study: Health and Wellness in New Zealand
The total health and wellness market in New Zealand performed well in 2012 with 7% retail value growth. This growth rate was marginally below the equivalent review period rate. Continued year-on-year growth is largely due to general trends in New Zealand towards healthier eating and drinking habits and the increased focus on improved nutrition. The weakened state of the New Zealand economy during the review period had minimal impact on health and wellness food and beverage products.
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