Market Report, "Breakfast Cereals in Bolivia", Published
During the review period international brands maintained a clear advantage in terms of sales of breakfast cereals over domestic players. However, in 2013 domestic players increased their presence, affordability and variety of brands to acquire a larger consumer base. They were able to position their brands through modern and traditional channels alike. This helped them to reach middle- and high-income consumers following the health and wellness trend due to their ability to introduce Andean...
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