New Market Study Published: Soup in Germany
Soup sales in Germany on the whole are still struggling with the perception of being a winter rather than an all-year-round meal. With this constraint, soup sales are already quite mature, although there is still scope for further growth, should consumers' mind set change. In 2013, soup's performance is also struggling, with retail volume and value sales continuing to decline amidst growing competition from other products that also offer convenient meals such as sandwiches. While the relatively...
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