Market Report, "Weight Management in Sweden", Published
In 2012, a study conducted by Swedish Television (SVT) circulated widely in both print and TV media which increased consumer awareness of the high sugar content in meal replacement slimming products. With these issues being raised, the companies started investing money in new healthier options to align the product range to current trends. During 2013, Axellus launched smoothies naturally sweetened with stevia, lowering the sugar content by as much as 30%. The combination of a strong health...
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