Now Available: Irons in Poland
In Poland, sales of irons grew insignificantly in volume terms to reach 1.1 million units, while growing by 4% in current value terms to PLN171 million in 2013. Irons is a very saturated category in Poland with a penetration level of 98% of households in Poland. As volume sales are primarily driven by the replacement of old products and upgrades from more economical models, price promotions and discounting are the major tools enhancing consumption.
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