Breakfast Cereals in Cameroon: New Research Report Available at Fast Market Research
Breakfast cereals recorded strong current retail value growth of 7% in 2013 with sales growth being underpinned by price increases and other inflation pressures. The growth was also supported by rising disposable incomes and the growing demand for convenient and healthy alternatives to traditional breakfast foods amongst consumers, particularly middle-income urban dwellers with busy lifestyles. The category benefits from cereal adverts on TV which promote healthier lifestyles, especially for...
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