Consumer Appliances in the United Kingdom - New Market Study Published
Despite a sluggish economic climate in 2013, consumer appliances still enjoyed growing consumer demand in the UK. The industry is chiefly driven by the trend towards home renovation. This growth driver is chiefly explained as "cocooning", as consumers spend more time at home instead of going out, for money-saving purposes. This, therefore, boosts demand for premium appliances of better quality which are longer-lasting. This has a negative impact on volume sales as replacement is delayed.
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