New Market Study Published: Chocolate Confectionery in Algeria
Value sales of chocolate confectionery grew by 18% in current terms in 2013, with retail volume sales set to grow by 12%. The category is dominated by standard and premium international brands, thus aiding its strong value performance. Domestic production is set to increase its value share by offering better product choices and through licences. Domestic producers are enlarging their target consumer groups to include lower-income and middle-income earners who cannot afford international brands...
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