New Market Report: Pasta in Bolivia
Pasta is a staple food in the Bolivian diet. Consumers from all socioeconomic groups consume pasta at least once a week. Therefore, pasta enjoys high penetration in Bolivia and domestic brands offer the most convenient prices to consumers. International brands are able to compete thanks to their affordable prices. However, with rates of growth slowing due to increasing maturity, domestic companies are trying to boost growth by appealing to new consumer segments. As a result, new pasta with...
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