"Soup in Australia" Published
Soup is expected to perform poorly in 2013, with value sales declining by 2% in current terms to reach A$362 million. Canned/preserved soup, which is expected to hold a 45% value share of soup in 2013, will record the largest value sales decline of -19% in current terms. With premiumisation becoming a strong trend across the categories in packaged food, consumers are beginning to look upon canned soup as inferior and are becoming less inclined to purchase it.
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