New Market Study Published: Dishwashers in China
The penetration rate of dishwashers was only 1% in 2013; far below that of automatic washing machines, at 38%. This is mainly because there are many negative perceptions of dishwashers amongst Chinese consumers, including wasting water and electricity, troublesome operations and suitability only for plates, not for bowls. However, with the faster pace of life and time-pressed daily schedules, more urban families have started to accept dishwashers, leading to vigorous volume growth of 28% in...
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