Just Released: "Gum in the United Kingdom"
Although volume sales of gum declined substantially in the UK in previous years, the category began to recover in 2012 thanks to renewed marketing efforts, stronger product innovation, new packaging formats and more accurate positioning of certain products. Some of the value growth expected in gum in the UK in 2013 can be attributed to the rising price of many of the commodities used in the manufacture of gum. The commodity price of xanthan, a thickening agent derived from maize,...
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