New Report Available: Wound Care in Sweden
Competition between brands and private label products continued in 2013. Pharmacies, such as Apoteket and Cura, are present with their own products that offer good value for money. The same quality at a lower unit price can be gained through smaller marketing budgets and cost-efficient operations due to economies of scale. The companies that sell branded wound care products are reacting with technological innovations in order to motivate slightly higher unit prices. One example is Salvequick's...
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